Question: Can a simple advertising concept translate across continents?
Let's find out kids; Apple have localised their US ads for the UK marketplace.
Here are the US versions – with the funky young chap representing Macs and the nerdy guy for PCs.
Now concentrate – here comes the Britishness.
Yes! It’s UK television's very own Mitchell and Webb!
The UK versions are good. Especially the one with the pie chart. But I am perfectly happy to admit that I'm completely evangelical about Macs, so they are bound to appeal. I shall not apologise.
It’s all very good. Even though they are essentially playing the types of characters they always seem to play. I wonder what the French version would-slash-will look like (sigh).
Coming soon – the iPhone played by... Gael Garcia Bernal; small, clever and pretty to look at.