Friday, February 27, 2009

Public Decree Number 3,962

WORDS HENCEFORTH TO BE BANNED FROM ALL PRESS RELEASES:

Excited
Thrilled
Delighted
Welcome
Forefront
Market
Users
Next-generation
Leading (the perennial classic)
Best-practice
Resourcing
Synergy (shudders)
Solution

I thank you.

7 comments:

patroclus said...

I am so with you. Also 'leverage' and 'utilise', both of which can be quite happily replaced with 'use'.

Hedgie said...

I foresee awfully short press releases . . .

Doris said...

Could I add "opportunity" and "unique" to that list?

Jayne said...

also "pushing the envelope". And can we widen it to all memos...

Tim Footman said...

But what would you replace them with? Better words, of course:

Velveteen

Bumbling

Plenipotentiary

Cockatrice

Shudder

Pouffe

Boz said...

Yes yes and yes - you are all spot-on.

Tim - Bumbling shout be in all press releases by law. In fact, we could rename them 'Bumbles'. Which sounds more accurate, to me.

LC said...

One of my graduate trainees started a press release with the phrase: "[Global Consumer Electronics Giant] is ecstatic to announce..."

She's now been taken off the fast-track and put on tea-making duties until she stops being a spaz.