Piddling around on the internets at work I found a list of some of the acronyms used by Marketing people to describe certain demographic audiences.
Some of them are absurdly specific: "ORCHID: One Recent Child Heavily In Debt. With a newborn in tow 'orchids' have limited capacity to spend or travel – an image in contrast to the exotic flower that describes them.
I suppose, somewhat depressingly into the GUPPIE category: "Gay Urban Professional. Like yuppies, but with longer-term high‑spend potential because of the guppie’s reduced likelihood of having children to look after. Alternatively, a “green yuppie”..
I don't want to be like Yuppies, thankyewverrmuch. I think of myself as Single Homosexual Inner-city Toiler, thanks. And I demanded to be marketed at as such.